Even though Facebook, Instagram, and Snapchat all look very distinct, they share a successful feature: Stories.
Comparing Facebook and Instagram Stories
While Facebook boasts the most DAUs among major social media platforms, it appears to be steadily losing adolescent members. While Facebook has twice as many users, Instagram is seeing growth among young people.
Due to Facebook’s massive user base, many different types of businesses and consumer goods as well as services and media have found success there. Users who are already engaged with brands and local businesses on Facebook may find that material from these companies flows naturally into their feeds.
Smaller companies may find the social network to be an ideal location for posting Stories given the network’s established strengths in local marketing.
With Stories, local companies can highlight their storefront, featured items, and client success stories. This material has the potential to provide greater nuance than what is typically found in a news stream or on a Facebook page.
Since Facebook Stories appear in a more prominent position than News Feeds on mobile, this could also increase the company’s exposure on Facebook. Sharing a picture or video that provides helpful brand-related information with a potential or regular client could be a fantastic way to rise to the top of their stream.
Unique to Instagram Stories
Like Facebook, Instagram offers excellent choices for local company marketing. The platform’s emphasis on visuals makes it ideal for leisure or artistic pieces.
Instagram’s most popular brand and influencer profiles, for instance, focus on lifestyle subjects like fashion, food, travel, and cosmetics.
Instagram Stories that do well tend to appeal to the platform’s younger audience, touch on trending subjects, and include interactive stickers like surveys and inquiries.
Instagram users can be just as enthusiastic about branded material. In reality, companies accounted for a third of the most popular Stories.
In order to celebrate the comeback of their s’mores latte, Starbucks created the following sample tale. There are lots of flashy hues, interactive elements, and pictures of Brent Rivera, a YouTuber who viewers in the young or Gen-Z generations may be familiar with.
Check out these instances of other businesses that have found success with Instagram Stories to get some ideas for your own.
Instagram serves a lot of content created by influencers through collaborations and promotions, in addition to branded Stories. Even though influencers may use Facebook Stories to promote brands, Instagram remains the platform where this tactic is most widely used.
Snapshot from a Story featuring celebrity Lexi Mars trying on clothes from online retailer Revolve.
Instagram, which is popular among young people and fashionistas, is where Lexi shared this Story instead of Facebook.
This is good for her because it increases the likelihood that viewers who enjoy Revolve will also enjoy her show. And she can help Revolve raise its profile without the company’s having to produce any unique material for its own Story channel.
Why Instagram Is Like Facebook and Vice Versa
Facebook Stories and Instagram Stories are very identical, barring slight demographic and interest variations. Due to Facebook’s ownership of Instagram, the two apps share nearly similar user layouts. Both platforms give you the option of enhancing your content with filters, text graphics, and surveys that users can participate in.
Once you achieve a certain amount of friends or have your account verified, you can also add links to web material in your Instagram and Facebook Stories.
Stories are featured on feeds for 24 hours on both platforms, but Instagram users have the option to save, archive, and emphasise their Stories in their biography.
How do marketeers decide?
When it comes time for marketers to consider these variables and settle on a Story network, many of them share the same material on both.
It might be a simple exercise to see what happens if your team uses both Facebook and Instagram. Due to Facebook’s ownership of Instagram, the two platforms’ Story layouts are nearly identical and share numerous common features. This facilitates simultaneous publication of the same Story on both services.
Social Media Content Creation Guidelines
Here are a few pointers that can help your content stand out more, whether you’re using Instagram, Facebook, or another famous Story network.
- In other words, your audience is most likely to stumble upon your Story while browsing idly through a social network in search of entertainment. If they aren’t immediately engaged, they will move on to something else. Think of something catchy to capture the reader’s eye, whether it’s a catchy title, an engaging animation, or a fun interactive feature.
- Make use of Facebook’s and Instagram’s engaging features: both networks provide access to the same suite of features. Try them out! They can add more interest to Stories, prompt users to reflect on the subject at hand, and even provide insight into your community that can inspire further story development.
- If you plan on sharing your Stories across multiple platforms, it’s important to first familiarise yourself with the demographics of each community. If you discover that the majority of your Facebook fans are middle-aged, but that your Instagram followers are almost entirely from the millennial generation, you should tailor your posts to each demographic. Instead of trying to force “older” or “younger” content to both platforms’ viewers, those who use both but are short on time or resources should focus on creating wide content that they know will involve both.