At this point in time (2022), marketing via social media is no longer an alternative choice for today’s firms; rather, it is an absolute must. As of the beginning of the year 2022, there are more than 3.96 billion users of social media across all mediums. This presents a significant opportunity for organisations to expand their customer base, raise brand awareness, and increase the number of leads they receive. If you are thinking about marketing your business on social media, here are four strategies that will assist you in making the most of this extremely lucrative platform: read more