What role does video content play in social media marketing, and why does it matter?

Recent years have seen phenomenal expansion of the video content industry. Because of the proliferation of social media and the ubiquity of internet connection, video content has experienced phenomenal development in recent years. Content evolves as audiences’ preferences shift.

Statistical analysis shows that the popularity of online video has been rising rapidly and will continue to do so for the foreseeable future. Further bolstering the status of video content on such platforms is the fact that about 4.65 billion individuals, or 58.7% of the world’s population, utilise social media.

According to the poll results, 92 percent of marketers consider video to be a “essential” aspect of their strategy. The vast majority of companies (86%) say they use video marketing.

On the other hand, not every marketer shares the same viewpoints. Two-thirds of marketers, for instance, have avoided making videos due to a lack of time. However, with the abundance of online video creation tools, you may build engaging videos before writing an article, blog post, or newsletter to expand the reach of your content and business.

So, why do marketers on social networking sites want to watch videos, and how can you expand your video marketing efforts? Find out the details here.

To what end does video content serve to entice business marketers?

People’s go-to resource for finding useful lifestyle advice, product details, and fun content is now social media. It provides people with the framework they need to make important decisions.

The nicest part about videos is that you can watch them without ever having to switch between different social networking sites. The video plays without interrupting your usual surfing experience on social networking sites.

Using social media to raise awareness of a business, video content is preferred by most savvy marketers for the reasons outlined below.

A Plethora of Choices

Video material on social media, in contrast to articles and blogs, is more open to stylistic variation. Marketers employ a wide variety of videos on social media, from explainer videos and presentation videos to testimonial videos and video advertisements and sales commercials and teaser films, as well as onboarding demonstrations and training videos and how-to videos and customer support videos and video graphics and app demos.

Most marketers (74%) choose explainer videos, followed by presentation videos (50%) video testimonials (46%), and video commercials (42%).

The aforementioned information implies that explainer videos are more well-liked by consumers. Users may easily increase their understanding of a product or service with the help of this sort of film since it gives an in-depth analysis of the subject matter. Customers may use the videos to learn more about a product before purchasing or to double-check how something works after they’ve already bought it.

Typically, brands will use explainer movies on the homepages of their own websites. Some marketers, though, go the extra mile and dedicate an entire social media platform to sharing explanation videos.

No matter what kind of video you decide to use, social media marketing will provide you plenty of exposure to potential buyers.

The human brain gives more weight to visuals than text

The human brain is wired to retain and recall visual information more effectively than written information.

Brightcove discovered that in 2016, video content published on social media attracted 1200% more shares than photos and text combined. According to Aberdeen, businesses who employ video content see 41% more website traffic from organic search engine results compared to those that do not.

Understanding why the human brain prefers videos requires delving into its intricate neural networks. As opposed to reading text, the human brain processes visual information far more quickly. The eyes are the primary source of information intake, accounting for around 90% of all data.

Video material shared on social media allows marketers to appeal to the visual bias of the human brain and reach a wider audience. Once readers find the information useful, they frequently return to read more and view more visual content.

Incredibly Extensive

Virtually nobody you know probably isn’t on at least one social networking platform. Some social media users just use video-sharing sites like YouTube to watch videos, while others use Facebook, LinkedIn, Twitter, etc. to find people with similar interests and share or discover relevant information, which may or may not include videos.

Eighty-eight percent of respondents to a poll on video marketing strategies said they planned to make YouTube a key player. This is followed by videos on Facebook (65%), TikTok (33%), and Instagram TV (30%).

Keeping in mind the aforementioned information in addition to the massive user bases of the most popular social media sites, it becomes clear why businesses rely on these sites to disseminate promotional videos.

In order to reach the correct demographic, marketers are experimenting with different kinds of video content. As a result of advancements in technology, it is now much simpler for marketers to learn their roles.

Currently, social media platforms automatically suggest videos to users, making it easy for marketers to adjust the keywords, subject, or content to attract organic traffic without burning the midnight oil.

Take the time to tell a story that will interest your audience

Videos uploaded to social media should be entertaining and easy to consume in their entirety. It’s not common practise for marketers to use the same tone and style in their social media videos that they use in their written material.

Successful marketers, however, have discovered a failsafe strategy for capturing the attention of their target demographic via videos. They create a scenario in which the main character encounters a problem and searches for a solution rather than just promoting the product or service itself.

As the audience identifies with the protagonist and his or her predicament, the brand presents its wares as the answer.

Using storytelling, you can get inside the head of your audience and really make an impact. As a result, the effects of posting videos to social media can be rather striking.

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