YouTube is the leading social media platform that tends to reach millions of audiences. Moreover, 79% of marketers consider YouTube as an exclaiming platform to increase their brand popularity with videos. Youtube contains powerful capabilities to target your audiences and gain their attention with interesting videos.
Do you know? 1/4th of the world’s population visits YouTube to gain information. To overcome this huge competition, YouTube allows you to create ads to reach your target audience. But creating video ads on YouTube is not like ads on other social media platforms.
The following guide assists you to run a successful ad campaign on YouTube. Are you ready to learn about YouTube ads? Let’s drive into the action!
YouTube Advertising Benefits
Why is advertising on YouTube more important than any social media platform? How does YouTube benefit marketers? Here are some top reasons to start your YouTube advertising.
1. Broaden Your Reach
YouTube is an engaging platform with more than 2 billion monthly active users, which becomes the right place to reach huge audiences. As a business owner, you can easily grab the audiences who show interest in your brand with attractive video ads.
2. Use Advanced Targeting
Create a YouTube ad campaign by targeting your audiences based on your keyword, category, and topic. This type of targeting helps to reach audiences who have interests similar to your business.
3. Go With Cost-Effective Ads
Some people on YouTube skip ads without watching. So it will be efficient if you go with cost-effective ads like TrueView ads that engage users for a certain duration. TrueView ads show ads as natural content that avoids people to skip.
4. Engage Audiences Visually
Compared to text, visual content has more power to grab the attention of audiences and engage them for a longer time. When you run video ads, it helps to find your target audiences and engage them on your top-performing video content.
5. Get Ad Analytics
YouTube provides an inbuilt analytics tool that helps to find out your video performance. The insights contain the data of average time spent by a user and show the ad that performs better. The data will help to increase your ad performance.
What Are The Types Of YouTube Ads?
Before running a YouTube ad campaign, it is essential to know about the types of ads that one can run on YouTube. The three ad types help to choose the right one fit for your business.
1. Bumper Ads
There are non-skippable ads that run for six seconds while viewers watch the normal video. It helps to grab the ideal audiences for your channel.
2. In-Stream Ads
In-stream ads are non-skippable that run during or before watching the chosen video. It plays for 15 to 20 seconds that provides freedom to explain your brand.
3. TrueView Ads
These are the most popular ads to engage your target audiences on a large scale. People can skip videos after 5 seconds, and you will pay only if the user watches your video for 30 seconds.
How To Run Video Ads On YouTube?
Now, you will be clear about the basics of YouTube ads. Let us now know the procedure to run YoTube ads.
1. Upload Videos On YouTube
YouTube provides an option to upload videos while creating your YouTube ad. But it saves time when you have already uploaded your video and proceed with the creation process. Click the video camera option and upload your video.
2. Create Your Campaign
Go to the Google ads account and create your campaign by setting the goal. You can run your ad promotion and gain brand awareness. Choose the custom video campaign to customize ads according to your needs.
3. Choose Keywords And Reach Target Audience
Keywords are necessary to gain the attention of your target audience. Use the search results to get the right keyword and reach your audiences on a large scale. You can also cross-promote your video ads with keywords by increasing high DA backlinks count from quality sites and increasing your visibility.
4. Select The Ad Placement
Now, it’s time to choose the placement of your ad. It allows you to provide a more specific option for placing your ad. If you do not select the option to place your ad, Google will automatically display your ad based on your target audiences.
Start to run your YouTube campaign to gain the attention of your target audiences. When more audiences spend time watching your ad, your brand becomes popular and increases your subscribers count. The above guide provides the complete advantages of running YouTube ads. Utilize it and master your business on YouTube.