Over the past several years, influencer marketing has been an integral part of the marketing strategies employed by the majority of firms, particularly small and medium-sized businesses. The efficacy of influencer marketing has recently come into focus, and as a result, more companies than ever before are teaming up with influencers in the hopes of improving their level of engagement with their target audience, boosting sales, and establishing more trust and awareness for their brand.
However, the rising prevalence of influencer marketing has resulted in an issue being formed. Instagram, which is the medium of choice for the vast majority of influencer marketing initiatives, is where this issue is most obvious. Specifically, users of Instagram are being inundated with sponsored posts since virtually everyone is interested in reaping the benefits that an influencer campaign may provide. Right, left, and in the middle. People’s faith in the material they are consuming, as well as their faith in the influencer who created it, declines when there is an abundance of sponsored content.
In the current climate of social media, establishing credibility for a company through the use of influencer marketing requires modern businesses to devise innovative strategies for forming long-term collaborations with online opinion leaders. Using influencer marketing to run a successful campaign and establish confidence in your business may be accomplished with the assistance of the following three tactics.
1. Collaboration between the Brand and the Nano Influencers
The majority of people are losing faith in significant influencers and the products they are paid to advocate, which is the primary challenge that influencer marketing efforts are experiencing in the modern era. The authenticity of an online influencer’s brand is the single most significant feature of that brand. A challenge faced by a significant number of influential people who have a huge number of followers. There is nothing that illustrates this point more clearly than the meteoric surge in popularity of nanoinfluencers.
Nano influencers cater to the user’s need for a more genuine and trustworthy online persona, which is what they consider an authentic online persona to be. Because they have an average of less than one thousand followers, nano influencers have a relationship that is considerably more intimate with their audience. In many cases, they know a significant number of their followers in real life, as opposed to simply interacting with them online. Because of the closeness of this relationship, there is a greater level of trust and loyalty. Because nano influencers have more direct engagement (often one-on-one) with their followers, they have a higher possibility of improving followers’ confidence in the brands they work with, which in turn benefits the firms they collaborate with.
2. Establishing Loyalty to the Brand by Means of Sponsored Giveaways to Influencers
The majority of influencers, regardless of the number of their followers, desire to expand both their following and the percentage of their followers who engage with their content. because these metrics are the ones that marketers look at when deciding whether or not to work with an influencer on a paid relationship. Running a giveaway is one of the easiest methods to generate an increase in both metrics, and it’s also one of the most fun! A large number of influencers take the initiative to host giveaways and then approach businesses in the hope of securing sponsorship for the event. A wonderful method to build a relationship with an influencer and their audience while also achieving amazing results is to sponsor a giveaway. This is an extremely effective marketing strategy.
Giving things away free of charge has the additional advantage of drawing in the appropriate audience. Consists, for the most part, of those who are interested in your goods or services but have not tried them yet and would like to do so. A sponsored giveaway is a foolproof method for increasing brand exposure as well as sales, and it also helps to create confidence in the business in the process.
If you are thinking about taking part in a sponsored giveaway, you need to be sure that it will complement the content of the influencer in a way that is natural and provide value to the people who follow that influencer’s audience. Be aware, however, that some of the people who enter the competition will do so just for the purpose of entering the giveaway and will not be interested in your brand beyond the scope of the contest.
3. Host live brand events and invite influential people to attend them
Hosting live events and luring industry leaders to attend them is one of the most effective strategies for establishing credibility for a business. The chance to mix physical and online marketing methods is presented by this excellent opportunity. The participation of influencers in your event is a quick and effective approach to raise awareness about the event and demonstrate to both your followers and their followers that you have a genuine relationship with both sets of audiences.
Because the influencers who attend a live event will almost certainly share images and videos of the event on their own feeds, the live event will also provide a chance to develop consumers’ faith in the brand. The original brand content that is produced in this manner will provide your brand with a natural position on their social media accounts and will do so without the need for a paid advertising campaign.