Does your company have an Instagram account? Although the social media platform has been available for some time, not everyone uses it. Perhaps you joined but then didn’t post for months, or even years, since you didn’t think the app was a good fit for your company. It’s never too late to establish and implement a strategy for Instagram, which remains a formidable platform for social media marketing. A few pointers are provided below.
Polish up your profile
Create an Instagram for Business account if you don’t have one already. Instagram commerce, advertisements, insights, and CTA data are just some of the business-only tools available to anyone with a business account.
You only have 150 characters to make an impression with your profile bio, so choose them carefully. Include information in your bio that will aid in the comprehension of:
- The reason or guarantee behind your company
- Who you are as a company
- Differentiating factors of your offerings
Describe the ideal outcome of a person viewing your profile
You’re allowed one link in your bio; if that’s where you want visitors to go, focus your call to action. Link and direct viewers to that URL if you want them to do anything specific, like sign up for your e-newsletter or visit a specific page on your website.
Services like Linktree, ContactInBio, and Carrd provide a workaround for this problem by allowing you to add several links in your bio under a single URL. You may also direct people to a specific page on your site that has all the information and resources you want them to see.
Identify your target demographic and objectives
Without a clear goal in mind, formulating a strategy might be challenging. Bring in new clients or customers? Create a reputation as an innovator within your field. It’s possible that you’d like to achieve more than one goal simultaneously. In any event, your strategy will benefit from having a distinct end point in mind.
Determining who you’re writing for is also essential. Instagram’s user base may be younger (18-29), but it’s still a diversified platform where you may reach the people who are most interested in what you have to offer.
Come up with interesting content that varies
Instagram may have started off as a photo-sharing app, but it now offers much more. Even Instagram CEO Adam Mosseri has admitted that the service is expanding beyond its roots as a “square photo-sharing app” to compete in the rapidly growing video and entertainment industries.
But it doesn’t imply you should abandon sharing photographs altogether; they’re essential to a balanced stream. If your organisation doesn’t have many photos to post regularly, you can still use visual material by posting things like quotes, images with text, and regrams (posting user-generated content with permission).
Instagram videos come in a number of different flavours, including:
- Videos that are “in-feed” are displayed on users’ feeds like photos and can only be 60 seconds long. Sharing short videos of coworkers or other members of your organisation with your audience may be a lot of fun.
- Like TikTok, the videos on Reels can only be between 15 and 30 seconds long. Educational content, office or event tours, and sales or service pitches are all excellent uses for reels.
- The videos on IGTV can be up to an hour long, making it a viable choice for longer content; but, in contrast to the other video sharing platforms, IGTV videos cannot be captured in real time and published. Cross-posting promotional videos from your website or YouTube channel is a great way to increase exposure for your brand on IGTV.
- Instagram Stories allow you to share both still images and short videos. Both are only visible for 15 seconds and vanish permanently after 24 hours. The use of video narratives to promote a company’s wares is on the rise. Filters, stickers, and interactive features like a poll or question box can be used to solicit responses from viewers.
- Users can watch and interact with your film in real time as it happens in “Live” areas. One or two accounts can host live videos for up to four hours. Sharing company updates, holding a tutorial or workshop, or broadcasting from a live event are all more enjoyable when done via livestream.
- While reels tend to be the most well-liked, all of the different types have their advantages. Test out different strategies to find out what your brand’s target audience values most.
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