This article will help you set up a content calendar for your online marketing efforts.
The question of whether or not you need an editorial calendar, once the purview of print publications only, may have crossed your mind. In short, that question has a positive response. Also, it may appear to be a lot of effort, but you will not regret your efforts.
Planning out your marketing content in advance may seem like a lot of work up front, but it will save you time and energy in the long run. Your willingness to put in some initial work will pay off in the long run, allowing you to watch your savings grow with minimal additional effort.
Just what is meant by the term “content calendar”?
A content calendar is essentially a schedule of all the content you plan to publish on your various online platforms, such as social media, blogs, and more. You can use any application with a calendar feature, such as Google Calendar, Microsoft Word, Microsoft Excel, Google Sheets, or Google Docs, or any social media application.
Typically, what details are included in a content schedule?
Timeline specifics for when the article would be published
The recipients of your email announcement
If it’s for social media, the calendar will list all the platforms where you can share your posts.
Supplemental materials, such as links, are welcome.
Why should I use a content calendar?
You can plan new content, publish it on schedule, and promote it effectively with the help of a content calendar. You can accomplish your goal with or without the use of marketing tools.
The majority of businesses, both large and small, use an editorial calendar, and bloggers are no exception. This facilitates the standardisation of content production, the timely production of content, and the management of social media marketing for their companies.
You can see all the titles of the articles that need your attention on a calendar. Tasks can be assigned to members of the team. You don’t have to do everything by hand. To quickly identify which articles need to be written, keep an editorial calendar handy. From now on, sending the right topics to writers is simple, and you won’t have to endure any emotional strain in the final stages.
What is a content calendar’s true value? Achieve order and efficiency
The most significant gain from using a content calendar is the extra time you gain.
Publish on a regular schedule to attract attention and grow your audience. The use of a calendar can be helpful in establishing that regularity. All the social media updates you intend to begin publishing can be found in one convenient location when you use a calendar tailored to your digital and social media needs. You might not be able to set aside time on a daily basis to publish new content. With a calendar, you can schedule updates to go live automatically.
To make a calendar, follow these steps
Ask yourselves these questions to get started. Your answers to the following questions will help you formulate a clear mental picture of how your calendar should look and what it should include.
How many articles do you plan to write each month?
Get things rolling by settling on a publishing schedule. You can get a better idea of how the schedule would look with this.
How many distinct forms of media do you plan to develop?
Do you ever post anything besides text? The schedule needs to account for podcasts, videos, and white papers if they are to be included.
Who are the people who will be using this content calendar?
Find out who will have access to the editorial calendar. You should solicit and discuss ideas from across your organisation.
Determine what resources you will employ
To get the best results at the outset, you’ll need a few basic tools. Tools chosen should reflect how you imagined your content calendar.
The free Google Calendar app shows you a stripped-down version of what a calendar is capable of doing. It’s a calendar-like grid filled with content concepts and possible release dates.
Tools like Google spreadsheets are available if you need more detailed information than just titles and release dates.
Make sure the content is helping you achieve your goals
No one ever got anywhere by cranking out tonnes of content without having a plan for where that content was going.
After deciding on a content production schedule, it’s time to consider the outcomes you hope to achieve.
Any number, or all, of the following, may be on your mind:
- Expose your company to a wider audience.
- Increasing content-based lead generation Efforts to boost keyword rankings
- Build a content plan.
Make sure you’ve thought of everything when developing your content strategy.
Create a plan that includes the monthly goal for content, topics to be covered, and target demographic.
Content creation can be a hassle, but luckily it can be outsourced if you’d rather not deal with it on your own.
Put in place processes like content management and objective monitoring. Among these is the establishment of objectives, such as expanding your email list’s subscriber base.
Recognizing the various forms of media that your target demographic enjoys
In what ways do their current services fall short, and what new services would better meet their needs?
I suggest setting aside one day per week to create article schedules and another day for outlining.
The most common pitfall of using an editorial calendar is delegating too much work to too many people at the outset without checking to see if they are truly committed to the project. This in no way necessitates that you take on the role of micromanager.