A concise explanation of your Instagram account may be seen in the bio section at the top of your page. On desktop computers, your Instagram bio will show to the right of your profile image; on mobile devices, it will appear below your profile picture.
Although its intended purpose as a brief introduction to you, your page, or your business remains unchanged, making the most of the space you have available can have significant positive effects. Businesses and opinion leaders may benefit greatly from this little billboard.
Many notable opinion leaders, for instance, provide references to their own websites or those of related companies here. You may increase the size of your network by connecting to other social networking sites. Of course, you may also introduce yourself or your company to prospective readers here.
How Important is a Good Instagram Bio?
A decent Instagram bio should be succinct while yet conveying your intended message. Since you have a maximum of 150 characters to convey your message, brevity is of the essence.
However, this does not provide licence to just fill the page with content. Many site visitors will simply scan your bio before continuing on to the main material, so make it simple to read. The most successful Instagram accounts often utilise fewer than 150 characters, making it hard to overlook any essential details.
Making a Strong Initial Impression with Your Instagram Bio
You want your bio to be informative without being too long, so people don’t immediately skip it when they get on your profile. Listed below are some things to keep in mind while you craft your Instagram bio.
Initials and Username
Choose your username with caution if at all feasible. This will be a prominent feature of your profile and may be of strategic importance.
Because of Instagram’s massive user base, many potential handles are already in use. Choose a name that is meaningful to you and simple to remember.
Others are more likely to remember it if it is brief and not a string of characters chosen at random. Include niche-specific keywords to boost your visibility and credibility as an influencer.
It’s best to have a profile picture that clearly shows who you are. Business accounts (including those of influencers) should choose their profile picture with consideration and stick with it for a while.
Changing your profile photo or thumbnail too often might be confusing to your followers because they have learned to associate your brand with that image. Pick a photo for your profile that your followers would easily recognise, even as a thumbnail.
Details for getting in touch
A company bio should always include a way for potential sponsors to get in touch with you. You don’t want them to waste their time trying to contact you through your page or private messages if there’s a chance the messages won’t make it to you.
If you have an Instagram business account, you can add a contact button by going to your profile settings and selecting the Contact Options option. Include your company’s contact information (email and phone) here. Keep in mind that your admirers, and anybody else who visits your page, may see this.
Putting a location in your Instagram bio: how do you do it?
Add a button for your company’s address under “Contact Options.” If you have a shop or other physical site that clients may require assistance finding, this may be useful.
Business addresses can be used to indicate location even if a physical storefront or office building is not in operation. If your target audience is located in a certain geographical location, this strategy may prove fruitful in establishing contact with them.
For Instagram company profiles, the Category tab may be found by selecting Edit Profile. If you click through, you’ll be shown a drop-down menu with various topic suggestions that make sense for your writing.
If you don’t find the appropriate section, you can always use the search box to narrow down the results. Your chosen category will appear just below your username at the very top of your page, giving site visitors an instant snapshot of the nature of your company. You can have extremely granular categories like “Ice Cream Shop” or extremely general ones like “Product/Service.”
Indicators of a call to action
A business account’s Add an action button may be found at the end of the Contact Options menu, which can be accessed by selecting Edit Profile and then Contact Options. These buttons connect to external services in order to:
With the help of an action button, you can easily send your customers to third-party sites where they may book a table at a restaurant or buy tickets to a movie. Try it out for yourself and see if there are any beneficial integrations you can add to your company page.
The Bio Section of Instagram
You have a total of 150 characters to share information about yourself, your company, or anything else you’d want in the bio section’s text area. If you’re using any of the aforementioned features for your company’s account, you may save space by not duplicating information like your address, phone number, and line of work.