The use of Instagram Reels has become standard practise for every company with an active social media presence. Now, more than ever, it’s crucial to include short-form video (such as Reels) in your content marketing strategy, as social media shifts its emphasis to video.
But rushing to push “publish” on Reels isn’t the best strategy. Instead, you should learn what kinds of videos your followers prefer by analysing the performance of your Instagram Reels.
You can learn a lot about how your audience reacts to your films and how effective they are by using Insights and Analytics.
Now is the moment to step up your social media game by having all the information you need to know about your Instagram account in your toolbox, since Instagram has made it quite obvious they are staying with video content (despite Kylie Jenner’s grumbling).
Instagram reels: what are they?
Instagram Reels are 90-second long video clips that may be shared on the social media platform. These films are carefully crafted for full-screen, immersive viewing by being shot and produced in a vertical orientation.
Instagram will begin placing a greater emphasis on video in 2020 in an effort to compete with TikTok, a popular and widely used app among young people.
With 1.2 billion monthly users and 22% more interactions than regular video uploads, Reels have become an integral part of social media marketing strategies.
What are the benefits of Instagram Reels for businesses?
In 2023, Reels will be indispensable to any company or brand that wants to succeed on social media. All corporate Instagram users may gain a tonne by watching these videos, and here are just a few examples:
Increase your exposure by using one of Instagram’s best-performing content formats—the reel. Since Instagram is more likely to feature these shorter videos in its Discover feed, your company has a great deal of leeway to expand its presence there.
With Reels now being Instagram’s default video format, your company has to get on board by coming up with on-brand strategies to create compelling Reels content if you want to win the Instagram algorithm. This is the single most effective thing you can do to enhance your reach on Instagram.
Reels are fantastic for expanding your audience, and they can do the same for your engagement. You may quickly and simply create exciting videos that will hold the interest of your audience by using interactive stickers, popular soundtracks, and Reels templates.
Increase your account’s visibility by a huge margin; Reels are the most successful content type in terms of reach on the site. Your video’s discoverability improves as its reach grows, since it will be more likely to be included in Reels and Discover.
Motivate viewers to take action with a clear call to action embedded in your films and subtitles, and watch as your business sees tangible benefits in the form of increased online traffic and sales.
How can you gain insights from Instagram Reels?
Because Instagram has been promoting video content for some time now to compete with TikTok, it is only fair that artists and small businesses have access to all the tools they need to analyse their audience’s reaction.
To further assist content producers and small companies in understanding the success of their Instagram Reels and expanding their presence on the platform, Instagram released Instagram Reels Analytics and Live Video analytics in 2021.
Now is a great time to be creative and start cranking out those Reels videos, since Instagram is rewarding artists who are uploading them.
methods for increasing participation with the use of Reels
Incorporate popular media formats
Instagram, like TikTok, has its own Reels trends that increase your exposure on the explore tab. However, Instagram generally adopts TikTok’s trends a few of weeks later.
In addition, Instagram Reels templates make it simple to copy the look and feel of the most watched Reels. This not only helps you save time, but also guarantees that the information you create will always be interesting.
Use popular songs
This is an excellent strategy for increasing interaction and maximising exposure via Instagram’s explore page.
Instagram’s Reels page is where you should look to locate popular audio content. Find your next Reels sound by listening for the tiny arrow adjacent to a clip of audio. A helpful hint is to bookmark any popular audio files you come across for later use.
Consider using closed captioning
Instagram When compared to sound-focused platforms like TikTok, Reels have a few key differences. Although sound is still important in Reels, people appear to prefer watching them without sound, much like the 85% of Facebook users who watch videos without sound.
Include the on-screen subtitles to increase engagement and attract people who like viewing Reels on mute! It’s a great method to ensure that people with hearing loss can still access and enjoy your material.
Make use of eleven hash tags to boost content engagement
More than 200 million Instagram users every day check out Explore to discover relevant content, creator accounts, goods, and companies.
Using popular hashtags might help you gain more followers and attract more attention on Instagram.
Be regular with your updates
Consistently posting Reels is a great way to grow your audience and get more people involved. The general rule of thumb is to post between 4 to 7 Reels every week, but you should find a comfortable tempo that you can maintain for weeks and months.
Finally, it’s over! You can supercharge your Instagram marketing by making use of Insights and Analytics to perfect your Reels. You can create an Instagram Reels plan that really pays off for your company if you keep an eye on your Insights and adapt as needed.