Instagram has piqued the interest of marketers worldwide. It’s a relative newcomer, at least in comparison to usual ones like Facebook and Linkedin, and it’s exploding in popularity. It has over 600 million monthly active users and, on top of that, one of the greatest interaction levels of every social media site.
This makes Instagram particularly appealing to marketers looking to strengthen their relationships with their consumers, but anyone who has spent time maintaining an Instagram account understands that all those engagements do not happen organically. You must acquire them, but if you are unfamiliar with the platform’s perks and norms, you may feel bewildered when you first begin.
So how can you increase your Instagram interaction, including likes and comments? One way to achieve this is to buy automatic real Instagram likes that supercharge engagement levels on your posts making it highly visible to a large audience. Other way, consider the following strategies:
1. Utilize bold, solid hues.
Your first task is to distinguish yourself from the crowd. Your users are almost certainly following hundreds, if not thousands, of other individuals and brands – most of whom they know personally. Breaking through all that noise is difficult, but if you don’t, you’ll never capture clients’ eye, but to earn their likes.
According to Curalate’s research, photographs with blue as the dominant hue receive 24 percent higher likes than images with any other colour. However, images with a single dominant colour most often outperform those without. Assemble the majority (but not all) of the photographs around a single strong hue to help them stand out in the newsfeed.
2. Incorporate calls to action.
As with any other aspect of online marketing, if you expect to see outcomes, you need a compelling call to action. Your landing page will only generate conversions if you direct viewers to take action (whether that action is subscribing to an email list, purchasing a product, or submitting information).
Instagram operates on the same concept; if you do not provide a strong call to action for your users, they are considerably less inclined to take action. For instance, if you want users to visit your website, provide a compelling reason for them to do so (you’ll need to add your url in your profile, as Instagram does not allow you to post links directly). If you want people to really like a photo, provide a conditional statement like “Like if it has occurred to you.”
3. Inspire debate.
A call for discussion is an effective call to action which fosters various levels of interaction. You may express a strong position and offer a counterpoint, or simply ask a question of your users. The objective is to have users conversing with one another.
Once you’ve received 2 or 3 responses, the comments feed should naturally attract other remarks. Once the debate has erupted, you may intervene as a brand and connect directly with those users. Simply avoid becoming overly political or contentious.
4. Utilize the appropriate hashtags.
When utilised properly, hashtags can be an extremely effective tool for increasing the exposure of your content. Because people employ hashtags to identify photographs that meet specific topics, any hashtags you include can increase the likelihood of your images getting displayed in those search engine results. However, exercise caution when stuffing your image captions with hashtags; if you are using too many or employ them poorly, you risk alienating users rather than encouraging conversation.
5. Include facial features.
Faces will be the first thing we glance at when we meet someone new, bond with someone, or attempt to recognise someone from a distance; it’s unsurprising that we’re drawn to them. Faces elicit powerful emotions in us and aid in the formation of vivid impressions of our surroundings.
By including faces in the Instagram photographs, you may encourage greater social connections and hence more ongoing communication with your followers. Simply ensure that you use actual people and not stock photographs.
6. Conduct an A/B test on your caption strategy.
Even though photographs take centre stage on Instagram, your captions can have a significant impact on your users’ interactions. Keep an eye on the size of your caption, your choice of words, and your tone appear to affect the number of likes and comments you receive on each of your posts. While the trend may not be immediately apparent, you will realise that certain variables obviously appeal with your audience over time.
7. Encourage cross-promotion.
If your brand is active on other platforms in addition to Instagram (which it should be), make effective use of cross-promotion. At the very least, publish your Instagram content on your Twitter or Facebook profiles, where users will represent a broader demographic and will have additional commenting and engagement possibilities. If you connect with influencers, you could also be able to use them as brand extensions.
8. Develop the ability to properly time your posts.
I’ve read contradicting reports regarding the “ideal” time you post on Instagram; some believe that weekdays between 7 a.m. to 10 p.m. are the optimal time, while others argue that Saturday night is the optimal time. Your outcomes may differ, so better understanding how your target audience reacts and tailor your plan to their individual demands. Additionally, vary it up every now and then to avoid your account being too boring or predictable.
While there is no magic formula for producing a feed that increases engagement, these strategies can assist you in determining the “perfect balance” for your intended audience and company. Continue taking the greatest photographs possible, posting frequently, and experimenting regularly; you’ll eventually see the improvement you desire.