Instagram verification isn’t as simple as it may seem. Follow the steps in this manual to learn how.
If your brand’s Instagram account has a blue checkmark, it means it has been verified by Instagram as genuine, trustworthy, and worth following. Their scarcity lends an Instagram account an air of exclusivity that could increase its following.
The blue checkmark indicates that Instagram has confirmed your account as legitimate and that your brand has not been impersonated (something that unfortunately happens frequently with well-known public figures, companies, and influencers).
Instagram users may rest certain that verified accounts are genuine businesses rather than imposter accounts.
Instagram’s Verification Process
Hootsuite claims that just because an account has a blue checkmark on Twitter and/or Facebook doesn’t ensure they will also receive one on Instagram.
Instagram insists that the blue checkmark should only be used by legitimate accounts and not by those pretending to be famous persons or brands. In order to be validated, you must first and foremost follow the platform’s TOS and CGs.
Then, according to Hootsuite, you should ensure the following conditions are met:
- Your brand must be an actual representation of a person, company, or product.
- Blue checked only once by each given individual or company
- In the absence of public-private account verification,
- You need to have a profile photo, a bio, and at least one post for your account to be considered complete.
- Notable – Verified Accounts are Famous and ‘Highly Searched For’
Whether or not you receive verification has nothing to do with how many followers you have.
The Blue Check on Instagram: How to Get It?
Verification in the Instagram app can be requested once you’ve checked off all the boxes on Instagram’s list of requirements.
Please enter your login information here.
The options menu
To access your account, go to Account, then Inquire About Validation
Complete the pop-up form with your information and an upload of a document verifying your identification or the identity of your brand.
After entering your information, please hit the “Submit” button.
Your account may not receive a green light even though it satisfies all the requirements for verification. You must wait 30 days before submitting another application if your initial one is denied.
How challenging is it to obtain Instagram verified?
Instagram verification is challenging but not impossible. Boost your chances by implementing Sprout Social’s advice:
- In order to strengthen your case when requesting verification, you should build a large following on Instagram (see out our tutorial on how to gain followers) and other social media sites. Make regular contributions of high-quality content. Check out our comprehensive article on improving reels.
- Notify Instagram if you’re worried about imposters taking over your account.
- Maintain an on-going presence and interact with your audience.
- Strengthen your brand’s presence by expanding your earned media. What results do people find when they Google your company? The more people who refer to you, the more trustworthy you will appear.
- Make your postings more engaging and make your brand more memorable with a little bit of personality.
- Disable links to other platforms. Verified profiles on Instagram aren’t allowed to promote their other social media accounts.
- Increase your profile and look more like the kind of brand that deserves a blue tick on Instagram by building your following on other social media platforms, even though Instagram doesn’t favour cross-platform links.
- Brands are urged by Influencer Marketing Hub to carve out a specific audience, with Zoe Sugg’s success with her beauty and lifestyle site Zoella serving as an example. She first gained fame through her YouTube channel, which has now amassed over 12 million viewers.
- Think about public relations to increase brand awareness.
Check out our comprehensive Instagram guide to make sure you’re getting the most out of your account. See our Instagram captions guide for tips on writing engaging captions, and make use of our best time to publish on Instagram recommendations to ensure your content is seen by the widest possible audience.
Instagram verification fees
You should stay well away from any accounts that give blue ticks for free or for a fee. A verification badge is personal and cannot be sold, traded, or given away.
Also, resist the urge to acquire followers on Instagram. Because of the lack of interaction, it will be clear that your followers are fake. The effort put in to gain genuine fans that care about your brand will pay off in the long run.
Instagram now offers a premium verification service, as announced by Meta.
Mark Zuckerberg recently revealed that Facebook and Instagram users can pay $11.99 per month (or $14.99 on iOS) to use Meta’s paid verification service. It will first be made available in Australia and New Zealand, and then to the rest of the world.
The new function, dubbed Meta Verified, is meant to “increase authenticity and security” generally. However, the same standards will remain in place, so you can’t purchase your way to a blue tick.
If you want your Instagram account to be verified, your brand needs to act perfectly at all times. To avoid, please don’t:
- Avoid spammy remarks like “nice picture,” which are often posted by automated programmes. No one will appreciate your naked photos or your nasty language.
- Purchasing followers will not improve your standing on Instagram.
- Connecting to external social networking sites
- The magic number of Instagram followers for verification
- Instagram doesn’t specify a minimum amount of followers required to be verified, but according to Shopify’s research, verified profiles can have as few as 1,000 followers. An account’s likelihood of being verified does increase with the number of its followers.