Category: Social Media

Over the past several years, influencer marketing has been an integral part of the marketing strategies employed by the majority of firms, particularly small and medium-sized businesses. The efficacy of influencer marketing has recently come into focus, and as a result, more companies than ever before are teaming up with influencers in the hopes of improving their level of engagement with their target audience, boosting sales, and establishing more trust and awareness for their brand. read more

Hosting an Instagram takeover is one of the most efficient (and often free) methods to increase your brand’s audience size among the various options available for promoting your business on the site. read more

The use of Instagram Reels has become standard practise for every company with an active social media presence. Now, more than ever, it’s crucial to include short-form video (such as Reels) in your content marketing strategy, as social media shifts its emphasis to video. read more

How often do you interact with your followers via Instagram direct messages? This seems like a really dumb inquiry. It’s easy to ignore Instagram’s more fundamental features since new ones are always being added to aid in brand visibility, audience engagement, and the discovery of new revenue streams. read more

Instagram has quickly become one of the most widely used social media sites. The app, which was initially developed in 2010 to facilitate user-to-user media sharing, has since broadened to provide a platform for global brand promotion. From 800 million in September 2017, the network’s daily active members grew to 1 billion by June 2018. read more

Even though Facebook, Instagram, and Snapchat all look very distinct, they share a successful feature: Stories.

Comparing Facebook and Instagram Stories

While Facebook boasts the most DAUs among major social media platforms, it appears to be steadily losing adolescent members. While Facebook has twice as many users, Instagram is seeing growth among young people. read more

Hashtags on Instagram may make or ruin your marketing efforts. If you use them properly, more individuals who could be interested in your items or business will notice your postings.

However, if you use the wrong one, you might lose followers and even be punished by Instagram’s algorithm. read more

Instagram is evolving into a service “where video is a bigger part of the home experience,” with “more immersive” content that “takes up more of the screen” and “recommendations” making up a higher percentage of the Feed. read more

Get the lowdown on the optimal Instagram Story dimensions, how to implement them, and tried-and-true Instagram Story methods that are sure to boost your audience engagement.

The Instagram Stories are defined as.

Followers and profile visitors may view Instagram Stories, which are 15-second video, for up to 24 hours. You can add movies, photographs, stickers, audio, text, and effects to your Instagram Story. read more

To grow your online business, you need to use content marketing, which is a subset of digital marketing.

If you’re still on the fence about whether or not content marketing is worth it for your company, consider a few of the perks listed below. read more