Category: Social Media

Instagram Stories is viewed by half of the social media giant’s 1.23 billion monthly active users, or about 4.57 billion individuals. One of them may be yours.

Following, we’ll talk about how to get the most out of Instagram Stories and how to create compelling material for your own stories. Instagram Stories’ major draw is its temporary nature, but that doesn’t mean you can’t make the most of the content you share inside that window of time or even make it last longer. read more

Successful social media campaigns always start with well-defined goals and always end with a report detailing whether or not those goals were met. How do we know when we’ve achieved success? Ultimately, this depends on your business objectives; for example, if your brand’s goal is to increase online sales of a certain product, your objective may be to drive social traffic to a designated product landing page. When expanding into new markets, it can be helpful to target a specific audience segment for increased exposure. read more

Campaign budget optimization (CBO) vs. automated bidding on TikTok: which is better? Both have their advantages and disadvantages, and there is no universal solution that works for every single TikTok advertisement. However, different types of campaigns and goals call for different budgetary approaches. As a result, TikTok advertisers need to decide whether to use ABO or CBO strategies. read more

The majority of marketers use their social media content strategy to do one of two things. On the one hand, social media content is used by 58% of marketers to increase brand recognition. However, 41 percent say they’ve seen an uptick in community involvement as a result of using social media. read more

With more than 2 billion monthly active users, Instagram has become one of the largest and most powerful social media networks. Several companies are turning to automated solutions in their hunt for new methods to expand the fan base and increase engagement. read more

Creating a social media content calendar is a topic that has been covered extensively in online resources. Of course, if you’re anything like me, you’re sick of hearing about “national days” and “content buckets” and you don’t want to read another word about them. read more

Instagram is one of the most popular social networking sites, with more than 2 billion1 active users per month. It’s no surprise that digital marketers are always thinking of new strategies to boost their Instagram account’s organic reach. read more

TikTok is gaining popularity, especially among younger audiences, with over 1 billion monthly active users. TikTok’s rapid-fire movies and easily consumable content make it a great place for creators to find a following. read more

Most companies will face a social media crisis at some point. A social media crisis plan can help you manage the situation and limit the damage, even if the crisis is less severe than others.

Every business needs to have a social media crisis management plan in place so that its marketers and social media managers can respond effectively in the event of a crisis. With your crisis survival guide by your side, you can handle any emergency. read more

Don’t confuse social selling with promoting products on social media.

Of sure, advertisements bring in some new consumers and conversions, but if you solely use ads to grow your business, you’re missing out on a lot of other possibilities. read more