Tips for Using Instagram Stories to Their Full Potential

Instagram Stories is viewed by half of the social media giant’s 1.23 billion monthly active users, or about 4.57 billion individuals. One of them may be yours.

Following, we’ll talk about how to get the most out of Instagram Stories and how to create compelling material for your own stories. Instagram Stories’ major draw is its temporary nature, but that doesn’t mean you can’t make the most of the content you share inside that window of time or even make it last longer. read more

How To Report Successful Social Media Campaign?

Successful social media campaigns always start with well-defined goals and always end with a report detailing whether or not those goals were met. How do we know when we’ve achieved success? Ultimately, this depends on your business objectives; for example, if your brand’s goal is to increase online sales of a certain product, your objective may be to drive social traffic to a designated product landing page. When expanding into new markets, it can be helpful to target a specific audience segment for increased exposure. read more

An Ultimate Guide For TikTok ABO vs CBO

Campaign budget optimization (CBO) vs. automated bidding on TikTok: which is better? Both have their advantages and disadvantages, and there is no universal solution that works for every single TikTok advertisement. However, different types of campaigns and goals call for different budgetary approaches. As a result, TikTok advertisers need to decide whether to use ABO or CBO strategies. read more


Most companies will face a social media crisis at some point. A social media crisis plan can help you manage the situation and limit the damage, even if the crisis is less severe than others.

Every business needs to have a social media crisis management plan in place so that its marketers and social media managers can respond effectively in the event of a crisis. With your crisis survival guide by your side, you can handle any emergency. read more